Beverly Diamonds carries the highest quality of Platinum in the Jewelry market. Platinum is a white metal, but unlike gold it is used in jewelry in almost its pure form (approximately 95% pure and with 5% iridium). Platinum is long lasting and is very white, so it does not need to be rhodium plated like white gold does.

Platinum jewelry is very sturdy and resilient, making it ideal for everyday wear. Platinum jewelry, like other types of metal jewelry, can become scratched, but a scratch won't damage platinum in the same way that it damages other precious metals. Platinum is also very white, so it does not need to be rhodium plated like white gold does. Off course Platinum is always the customers first choice and is often chosen for its sophisticated appeal and popularity amongst the rich and famous.


Be sure to store your platinum jewelry separate from your other jewelry items so that they do not scratch or get scratched by eachother. Be sure not to wear your platinum jewelry during rough work or when handling harsh chemicals.

Bring your platinum to a professional jeweler twice a year to have it polished and cleaned. Please make sure that the jeweler is trained to care for platinum. You may also clean your own platinum Jewelry. To clean your platinum jewelry you may use a pre-packaged jewelry cleaner or by soaking it in a mild solution of 50% warm water & 50% ammonia and then gently rub it with a soft cloth and this way you will be able to maintain the metal's luster.